MUTLAQ STUDIO
Our Ethos
From strategy to visual execution, Mutlaq is a collective of Arab visual thinkers who craft visual identities and experiences. No place for shallow visuals, only strategic aesthetic identities that drive revenue and strong brand recognition for top businesses.
From strategy to visual execution, Mutlaq is a collective of Arab visual thinkers who craft visual identities and experiences. No place for shallow visuals, only strategic aesthetic identities that drive revenue and strong brand recognition for top businesses.
Team & Collaborators
management
Mahmoud El-Deeb
Business Manager
management
Mahmoud El-Deeb
Business Manager
management
Mahmoud El-Deeb
Business Manager
management
Raghda Moataz
Creative Director
management
Raghda Moataz
Creative Director
management
Raghda Moataz
Creative Director
Collaborator
Kareem Amr
Product Designer
Collaborator
Kareem Amr
Product Designer
Collaborator
Kareem Amr
Product Designer
Designer
Sherif El-Sayed
Designer & Researcher
Designer
Sherif El-Sayed
Designer & Researcher
Designer
Sherif El-Sayed
Designer & Researcher
Collaborator
Abdelrahman Barakat
Calligrapher
Collaborator
Abdelrahman Barakat
Calligrapher
Collaborator
Abdelrahman Barakat
Calligrapher
Collaborator
Sayed El-Marakpy
Web Designer
Collaborator
Sayed El-Marakpy
Web Designer
Collaborator
Sayed El-Marakpy
Web Designer
Designer
Habiba El-Shawaf
Brand Designer
Designer
Habiba El-Shawaf
Brand Designer
Designer
Habiba El-Shawaf
Brand Designer
Collaborator
Mohammed Khalifa
Product Designer
Collaborator
Mohammed Khalifa
Product Designer
Collaborator
Mohammed Khalifa
Product Designer
Collaborator
Shorouk Samy
Illustrator
Collaborator
Shorouk Samy
Illustrator
Collaborator
Shorouk Samy
Illustrator
Visual Brand Identity
Brand Strategy
Visual Identity
Illustrations & Iconography
Brand Guide Book
Visual Brand Identity
Brand Strategy
Visual Identity
Illustrations & Iconography
Brand Guide Book
Digital Design
Web Design
Product Design Language
Social Media Layout
Digital Design
Web Design
Product Design Language
Social Media Layout
Printed Design
Editorial & Prints
Retail Sign Design
Booth Design
Take-Away Packaging
Billboard / outdoor design
Printed Design
Editorial & Prints
Retail Sign Design
Booth Design
Take-Away Packaging
Billboard / outdoor design
01
Briefing and documentation
This phase includes a sit-down to thoroughly understand business needs and how a new visual identity can boost revenue and recognition.
02
Research & Brand Strategy
This phase focuses on exploring and conceptually establishing key aspects that directly impact the brand, including research.
03
Initial Drafting
This phase transforms research and strategy into mood boards and initial design trials, covering all brand elements and key touch points.
04
Visual Design Directions
This phase focuses on refining the feedback from the previous stage into a single cohesive visual direction, serving as the pre-final visual identity.
05
Crafting Brand Guidelines Book
This phase focuses on refining and recreating the chosen brand direction and developing the brand book including all brand rules.
06
Digital & Printed Collaterals
This phase focuses on applying the visual brand across all collaterals outlined in the deliverables list with a clear prioritised road map.
You focus on your business,
we’ll craft the brand.
You focus on your business,
we’ll craft the brand.
You focus on your business,
we’ll craft the brand.
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. All rights reserved.
Contact us at info@mutlaqstudio.com
Or for a quick chat, book an intro call
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025. All rights reserved.
Designed by Mutlaq Studio © MUTLAQ STUDIO 2025.
All rights reserved.